Customer support is integral to the customer experience and can make or break a business. Paying attention is essential, but knowing where to start can be challenging.
There are so many different channels, such as chat, email, forums, and social media, that you could get started with. Each has its pros and cons.
What to Consider when Outsourcing Customer Care Support?
Pros of Outsourcing Customer Service
The advantages of using customer care outsourcing services are listed below:
Achieve Shorter Response Times
Short response time is essential to a successful call in BPO metrics. Outsourcing allows you to hire people who are already knowledgeable about your company so that they can answer questions quickly and accurately. This can increase customer satisfaction and reduce the number of negative reviews on social media or other websites.
When you outsource customer support, you don’t have to worry about hiring, training, and managing new employees or even finding them in the first place.
The company you hire will take care of all that for you so you can spend your time focusing on what’s essential to your business.
Focus More on your Business with Less Headache
Offer More Language Options that your Consumers can Speak With
Outsourcing your customer service department allows you to hire employees who speak the language of your target market.
This makes it much easier for you to provide quality service to non-English speakers, which can lead to a more significant number of repeat customers and referrals.
Outsourcing your customer service can help you extend your support hours to 24/7. This means you can provide the best possible service to your customers, even when you’re not around.
The cost-saving advantage
You could hire representatives at much lower rates than you would if you paid them in-house.
Plus, some outsourced providers will give you access to an entire team of customer service agents at a single flat rate, which means no matter how many customers you have or how many tickets they submit, each one costs you the same amount each month.
Cons of Outsourcing Customer Service
Some disadvantages that you need to consider before deciding to outsource your customer support are listed below:
The Possible Drop in Quality of Customer Care
Customers will be talking to someone away from your office. This can lead to a drop in the quality of service.
The good news is that there are ways to mitigate this issue, including training your outsourced employees. Hence, they understand your company culture and processes and have them work alongside full-time employees when possible, so they know your company’s goals and objectives.
Engage with Rigid Call Center Contracts
If your company’s needs change or you want to outsource customer service for only part of the year, changing the terms of your contract with an outsourced call center can take time and effort.
In addition, some contracts require you to purchase a certain number of hours each month, which can be problematic if your business is seasonal or only needs customer support during certain times of the year.
A Disconnect from the Brand
Suppose part of your brand is about personalized customer service. Customers could feel disconnected from their brand if interacting with someone outside their community or culture.
A New Model: Integrated & Ethical BPO
In today’s economy, customer care business process outsourcing is the trend for most companies. This strategy allows them to focus on their core competencies and outsource those that are not. Outsourcing customer service is no exception to this rule.
However, with so many different outsourced customer service options, it can take time to determine which option will work best for your company and its customers.
In this article, we’ll look at what an integrated and ethical BPO is and how it can help your company succeed.
An integrated and ethical BPO is a model of outsourcing where you work with a single provider who provides both business process outsourcing (BPO) services and customer support services specifically tailored for the ecommerce industry.
The advantage of this model is that the provider has more control over the quality of their service because they’re responsible for both operations and customer experience.